New PEUGEOT 508: A mark of character
Presented on the occasion of the Paris Motor Show, the new PEUGEOT 508 benefits from majorchanges in styling, in technological content and in new engines. As a result, this grand tourer embodies the expression of the Brand’s move up-market more than ever. The new PEUGEOT bears the new grille, emblematic of the Brand’s future models, and is fitted with new equipment such as the touch screen, reversing camera and blind spot sensors. It also benefits from economical and efficient Euro 6 power units, such as the 2.0-litre BlueHDi 150 6-speed manual that, with CO2 emissions of just 105g per km, is the best offering in the segment for this level of engine power. Finally, available in three body styles since 2012, the 508 family is growing with the introduction of an exceptional new version, the 2.0-litre BlueHDi 180 6-speed Automatic (EAT6) RXH, which will be marketed in Europe from November 2014.
The D segment, projecting image and cost-effectiveness
The D segment of grand tourers is a segment in which PEUGEOT has been present for many decades. The reputation of the Brand has long been based on the success of the 4 and 5 series models.
In Europe 30, this segment represents close to 1,500, 000 vehicles a year, of which 45% are sedans and 55% estate cars. Available as a sedan and an SW estate from its launch in early 2011, the PEUGEOT 508 climbed to its position at the head of the mainstream models in the segment. This is a segment traditionally dominated by the premium brands, but nevertheless strongly contested by the mainstream brands that now represent 50% of volumes in Europe.
Topping the PEUGEOT’s new ‘8’ range, which now becomes the youngest in its history, the PEUGEOT 508 embodies the Brand’s ambition in moving up-market, its expertise in producing high quality products and the enhancement of its image throughout the world. Built in France and in China, to date more than 370,000 units have been sold since launch. And in China, which since 2013 has become the biggest market for the PEUGEOT 508, represents today more than 36% of sales.
The new PEUGEOT 508 builds on the qualities recognised at the launch of the vehicle: its styling, the
range and modernity of its equipment and its dynamic performance.
More assertive exterior styling for more character
The original styling of the PEUGEOT 508, inspired, full of elegance, was already evocative of a robust vehicle with irreproachable build quality. PEUGEOT’s designers built on these qualities to produce a vehicle with even more technology, presence and character.
The new grille is an essential element of the PEUGEOT 508’s styling. More upright and from now on including the PEUGEOT Lion at its centre, it is a clear acknowledgement to its illustrious predecessors in the 5 series. It also allows the new PEUGEOT 508 to introduce a corporate style at the front that is more self-assured and endowing greater status, which will be deployed on the Brand’s future models.